Challenge

Oxford Street has become one of the world's premier shopping streets but the demand for a vehicular thoroughfare over the years reduced the urban environment for the people enjoying the retail destination.

Approach

In 1994, The Project Centre worked closely with Woodhouse to develop a streetscape solution that built traffic signals and electronic variable message signage onto the columns, providing a new theoretical underpinning to much of today's more prevalent urb

Result

Instead of building standard columns then spacing around pure lighting efficacy, the entire space, pedestrian movement and traffic rhythm was analysed alongside a de-clutter theory that went on to influence such prestigious Woodhouse projects as Kensingto