
Is there any point in taking a long-term view of signage, wayfinding & legibility strategy anymore?
Given the increasing affordability, function and adoption of smart phones, it could be said that the humble street sign is no longer a pertinent solution.
It’s hard not to agree with the above, but the future is actually much more clouded with uncertainty and is less definitive. This article discusses how signage must adapt to continue to add value in our public realm.



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